Building and marketing a medical device brand.
From logos, product names, to website design, Apotheca has helped Harrison Bay Life Sciences, a medical device startup company, define its brand and grow its marketing.
Launching a medical device startup.
Harrison Bay Life Sciences is a medical device commercialization company, that not only needs to market its own services, but those of the medical devices it represents. Our team has worked closely with HBLS to not only develop its brand and web presence, but to develop the brands and marketing programs of its various medical device partners.
Brand Identity Development
Since HBLS is a startup company, it needed assistance developing its brand, which included logo development, brand color selection, brand standards, and naming selection for itself as well as the products it represents. We worked closely with the HBLS team to develop a look that evoked its products, the healthcare industry, and the technical innovation that drives the company, without the visual clichés that dominate the industry.
Website Development
When we began working with HBLS, they had an outdated website and brand design that didn't fully convey the services and products that they represent. Our team worked with HBLS to define their messaging and brand look, and then convey that on a redesigned website.
We also developed all of the site copy, and images, and integrated the site with both a CRM and Google Analytics.
Marketing & Social Media
For HBLS, we have developed both marketing collateral as well as digital marketing programs that span organic and paid search, YouTube, and organic and paid social media, including ads on Facebook, LinkedIn, and more.
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