Search Engine Optimization (SEO)

REAL SEO FROM REAL EXPERTS

Search Engine Optimization

From local search to sophisticated national programs, our SEO experts can help you drive more business.

SEO Is Never Done

Even the most well-designed website won’t help a business if potential customers can’t find it. Unfortunately, it’s not as simple as, “Build it and they will come.” That’s why optimizing your site for search engines is so critical. Algorithms change, and so does consumer behavior. That's why we'll build a comprehensive SEO program for you, not just one-and-done tactics.

SEO Assessments & Technical Fixes

Making sure that Google can fully index your site, and that your site conforms to best practices, is imperative when you want to rank well on Google. Our team will conduct full assessments of your site health, how its performing compared to your competitors, and what you can do to improve. We'll then develop a plan to fix any technical SEO issues on your site, as well as a full program of content development and a competitive strategy.

Blogs & Content

Sites that rank well on Google have consistently fresh, relevant, and rich content. Apotheca will work with your team to develop a comprehensive content calendar based on our competitive keyword research, as well as produce and execute the blog content on the site. Since you and your team are the subject experts, we’ll schedule regular “interviews” with your team, from which we’ll base the blogs and articles.


Not only will this blog content help to improve your SEO, it is excellent fodder for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn, and will build credibility for your expertise and services.


Off-Site SEO

Increasingly, Google is including other types of

content in its SERPs other than webpage results, including videos, images, podcasts, review sites, directories, social media, map results, and informational snippets.


We can help you implement and optimize these off-site SEO opportunities and tactics by establishing, optimizing, and monitoring your Google Business listing, helping to attain more client reviews, and setting up listings in Yelp, and similar directories.


SEO Snake Oil

Don't be duped. SEO takes effort, and numerous ongoing tactics to be successful. Is your SEO "agency" charging you for nothing.


We talk about what you should expect from a basic SEO program, and what to avoid.

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