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By Roy Bielewicz March 28, 2025
We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
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By Roy Bielewicz March 25, 2025
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
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By Roy Bielewicz March 24, 2025
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
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By Roy Bielewicz February 22, 2025
Is your GA4 data just not looking right? Are the numbers looking overinflated? Or maybe you're missing data? One of the first steps we take when ascertaining if our data is correct, is to look for missing or duplicated tags.
By Roy Bielewicz December 24, 2024
Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
A person using a laptop with a report that says Unassigned
By Roy Bielewicz December 20, 2024
If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
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By Roy Bielewicz November 22, 2024
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
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By Roy Bielewicz November 6, 2024
ChatGPT has quietly launched access to its search engine functionality for paid users. Roy takes a look at where you can find it and how the search results compare to Google.
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By Roy Bielewicz November 6, 2024
While GA4 doesn't have annotations, Roy takes a look at how you can add them to your Looker Studio dashboards via Google Sheets.
Thumbnail image that talks about our comparison of website builder, Duda, WordPress, and Wix.
By Roy Bielewicz October 7, 2024
We take a look at two platforms you're probably familiar with (Wix and WordPress) and one that you may not have heard of, but is worth considering (Duda).
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