WE SEE MARKETING HOLISTICALLY
From Fortune 500 companies, to start ups, we bring a wealth of experience to our clients as they improve or build their brands, marketing programs, and businesses.
We founded Apotheca because we believe that marketing should be holistic, and not just a loose amalgamation of tactics and siloed programs. We specialize in marketing assessments, website design, paid media, SEO, social media, analytics, content marketing and traditional marketing.
But the real value of Apotheca is the hands-on experience our team has managing marketing programs for some of the largest and most successful companies in the industry, our passion for our clients' success, and our deep industry knowledge.
Many agencies specialize in specific tactics: technology or design, paid media, others in SEO, and even fewer in analytics. This has traditionally forced marketers to juggle numerous, specialized agencies, each operating in a vacuum from one another. Even at larger agencies that are supposedly full service, each tactic or specialty is a discrete "practice" within the agency, each managed by separate teams with little to no actual collaboration between these teams.
This silo approach leads to separate teams vying for budget, vying for your time, and definitely not working together to leverage interdisciplinary efficiencies and strategies.
We don't see a marketing program just in terms of individual tactics like PPC, SEO, or Social. We see a specific marketing need or campaign that may leverage each, all, or some of these tactics in varying degrees to effectively and profitably accomplish your goals.
Founder & Partner
Roy has over 25 years of experience in both digital and direct marketing in a number of verticals: from retail and healthcare, to academia and publishing. As a former retail internet marketing executive, Roy has hands-on experience managing all aspects of a successful online business, including digital marketing (SEO, PPC, affiliate, email, CRM, social media, display, etc.), brand building and PR, optimization and testing, analytics, site design and usability.
As an agency executive he has worked with leading companies such as Barney’s, Michael Kors, Marriott, NY Daily News, OfficeMax, Fidelity, Express, Barnes & Noble, Johnson&Johnson, Cisco, and many more.
Founder & Partner
Jenny is a seasoned marketing professional with more than 15 years of experience in all aspects of marketing and communications in a variety of industries.
In these roles, she solidified her skills in strategic planning, branding and identity, messaging and positioning, web marketing, copywriting, event management, analytics/ROI reporting and more. In fact, she even launched the marketing department for a cardiovascular device company and was responsible for building all messaging and collateral materials, both on and off-line, from scratch.
Have a question? We’re here to help. Send us a message and we’ll get be in touch.
info@apothecadigital.com