Podcast Episodes

Real Marketing

Podcast Episodes

Thumbnail for video about campaign reporting
By Roy Bielewicz March 28, 2025
We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
Thumbnail for video about new GA4 annotations
By Roy Bielewicz March 25, 2025
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Thumbnail image for missing tags in GA4
By Roy Bielewicz February 22, 2025
Is your GA4 data just not looking right? Are the numbers looking overinflated? Or maybe you're missing data? One of the first steps we take when ascertaining if our data is correct, is to look for missing or duplicated tags.
A person using a laptop with a report that says Unassigned
By Roy Bielewicz December 20, 2024
If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
Thumbnail for video about PPC dashboards in Looker Studio
By Roy Bielewicz November 22, 2024
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
Thumbnail for Looker Studio annotations video
By Roy Bielewicz November 6, 2024
While GA4 doesn't have annotations, Roy takes a look at how you can add them to your Looker Studio dashboards via Google Sheets.
A 3d rendering of a sales funnel with a rainbow of colors.
By Roy Bielewicz October 4, 2024
Understanding the purchase journey on your website can help you understand where potential customers are dropping off, so you can better optimize the experience and improve conversion rates. Roy takes a look at how to build conversion funnel charts in Looker Studio using GA4 event data.
Thumbnail image for video about new graph tool in GA4
By Roy Bielewicz September 3, 2024
Google is rolling out a new graphing feature in its default traffic reports in GA4.
Video thumbnail or retail reports using Looker Studio
By Roy Bielewicz August 26, 2024
We take a look at how to use Looker Studio to create an easy dashboard that can be used by your executive and marketing teams.
Thumbnail image for a video about Google Search Console dashboards in Looker Studio
By Roy Bielewicz August 21, 2024
We take a look at how you can create a Looker Studio (formerly Google Data Studio) dashboard using Google Search Console keyword data. Get ready to use some data blends, custom filters, and custom metrics.
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