While GA4 doesn't have annotations, Roy takes a look at how you can add them to your Looker Studio dashboards via Google Sheets.

Understanding the purchase journey on your website can help you understand where potential customers are dropping off, so you can better optimize the experience and improve conversion rates. Roy takes a look at how to build conversion funnel charts in Looker Studio using GA4 event data.

Google is rolling out a new graphing feature in its default traffic reports in GA4.

We take a look at how to use Looker Studio to create an easy dashboard that can be used by your executive and marketing teams.

We take a look at how you can create a Looker Studio (formerly Google Data Studio) dashboard using Google Search Console keyword data. Get ready to use some data blends, custom filters, and custom metrics.

We take a look at Google's new tag diagnostic tool.

Unfortunately, as with many things related to GA4, the definition of “user” isn’t as straightforward as one would think, which can cause some confusion in your reporting. So let’s clear this up.

Easy day of the week performance dashboard in Looker Studio.

We take a look at some of the latest additions to GA4, including an all new compare feature.