Looker Studio Resources

Looker Studio Resources

Handy resources for using Looker Studio, the rebranded version of Google's Data Studio reporting and dashboard tool. We provide guidance and tips on how to create easy marketing channel dashboards, set up GA4 conversion rates, and build GA4 conversions dashboards.

Thumbnail for video about PPC dashboards in Looker Studio
By Roy Bielewicz November 22, 2024
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
Thumbnail for Looker Studio annotations video
By Roy Bielewicz November 6, 2024
While GA4 doesn't have annotations, Roy takes a look at how you can add them to your Looker Studio dashboards via Google Sheets.
A 3d rendering of a sales funnel with a rainbow of colors.
By Roy Bielewicz October 4, 2024
Understanding the purchase journey on your website can help you understand where potential customers are dropping off, so you can better optimize the experience and improve conversion rates. Roy takes a look at how to build conversion funnel charts in Looker Studio using GA4 event data.
Video thumbnail or retail reports using Looker Studio
By Roy Bielewicz August 26, 2024
We take a look at how to use Looker Studio to create an easy dashboard that can be used by your executive and marketing teams.
Thumbnail image for a video about Google Search Console dashboards in Looker Studio
By Roy Bielewicz August 21, 2024
We take a look at how you can create a Looker Studio (formerly Google Data Studio) dashboard using Google Search Console keyword data. Get ready to use some data blends, custom filters, and custom metrics.
A business office full of floating numbers
By Roy Bielewicz June 25, 2024
Easy day of the week performance dashboard in Looker Studio.
YouTube thumbnail showing content group reporting
By Roy Bielewicz May 20, 2024
Ever want to report on content groups on your website? We talk about how you can in GA4 and Looker Studio.
GA4 conversion rate in Looker Studio
By Roy Bielewicz December 28, 2023
Conversion rate isn't available out of the box in GA4. We show how you can add it to your Looker Studio dashboards using calculated metrics.
Thumbnail image for Looker Studio Hacks video
By Roy Bielewicz November 21, 2023
Creating or tweaking a Looker Studio (formerly Data Studio) dashboard can be time consuming. So we've pulled together some of our most used hacks/tips to help speed up the process.
GA4 and UA data combinations in Looker Studio
By Roy Bielewicz November 16, 2023
We take a look at how you can import historic Universal Analytics, and your current GA4 data, into Looker Studio and do a year-over-year comparison.
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