Looker Studio Resources

Conversion rate isn't available out of the box in GA4. We show how you can add it to your Looker Studio dashboards using calculated metrics.

Creating or tweaking a Looker Studio (formerly Data Studio) dashboard can be time consuming. So we've pulled together some of our most used hacks/tips to help speed up the process.

We take a look at how you can import historic Universal Analytics, and your current GA4 data, into Looker Studio and do a year-over-year comparison.

We take a look at how to build a dynamic dashboard in Looker Studio (formerly Google Data Studio), Google's free data visualization tool, using data from GA4 and Google Search Console.

In our latest podcast we chat with Ken Williams, a Google Analytics expert, about GA4, big data, and more.

We take a look at a quick way to create a single dashboard that can show individual or combined channels with a just a couple clicks.

Have you searched in vain for things like conversion rate in Looker Studio when you're using GA4 data? Same. We take a look at how you can use calculated metrics to report on conversion rate, average order values, and metrics from specific events and marketing channels.

The data visualization and usability of GA4's reporting is...not the best. You can produce much better data visualization and dashboards using Google's free dashboard and reporting tool, Looker Studio (formerly Data Studio).