PPC Resources

Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.

Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.

Did you know that you can use Google Ads' free keyword planning tool for your SEO? We take a look at how.

Landing page experience can impact your campaign performance, but is often overlooked. We take a look at why it's important.

Setting your Google Ads budget doesn't mean that Google will stick to it. We look at some of the reasons why Google may not be spending all of your budget and what you can do about it.

Paid search (PPC) can be an incredibly effective marketing channel, but it can also drain your budget while producing few conversions if done incorrectly. Roy from Apotheca Marketing looks as some of the most common issues with PPC that we see with our clients.

Google’s new reporting platform, Google Analytics 4 (GA4), has very different reporting from what you might be used to in Google Universal Analytics. We take a look at where you can find your SEO and Paid Search (PPC) reporting in the new interface. We also look at how to connect your Google Search Console to your GA4 account (something you really should do sooner than later).

You see PPC ads everyday but may not realize it. So what is PPC and how does it work? We take a high level look.