PPC Resources

Landing page experience can impact your campaign performance, but is often overlooked. We take a look at why it's important.

Setting your Google Ads budget doesn't mean that Google will stick to it. We look at some of the reasons why Google may not be spending all of your budget and what you can do about it.

Paid search (PPC) can be an incredibly effective marketing channel, but it can also drain your budget while producing few conversions if done incorrectly. Roy from Apotheca Marketing looks as some of the most common issues with PPC that we see with our clients.

Google’s new reporting platform, Google Analytics 4 (GA4), has very different reporting from what you might be used to in Google Universal Analytics. We take a look at where you can find your SEO and Paid Search (PPC) reporting in the new interface. We also look at how to connect your Google Search Console to your GA4 account (something you really should do sooner than later).

You see PPC ads everyday but may not realize it. So what is PPC and how does it work? We take a high level look.