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Mastering Google Ads: Why Your Budget Isn't Being Fully Utilized and How to Fix It!
Roy Bielewicz
Once you set a daily budget on Google Ads, all of it should be spent, right? Not always.
Setting your Google Ads budget doesn't mean that Google will stick to it. We look at some of the reasons why Google may not be spending all of your budget and what you can do about it.
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We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
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