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Campaign Reporting in GA4
Roy Bielewicz
Get more information about individual campaign performance in GA4
We get a lot of questions from folks who are confused about where to find campaign-level reporting in GA4. In typical Google fashion, the don't make it super apparent out of the box. We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
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When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
Is your GA4 data just not looking right? Are the numbers looking overinflated? Or maybe you're missing data? One of the first steps we take when ascertaining if our data is correct, is to look for missing or duplicated tags.
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