Paid Search Marketing

PPC AND DISPLAY ADVERTISING

Paid Search Marketing

Paid search marketing (PPC) can be incredibly effective, but also incredibly expensive if not managed correctly. We've been managing and optimizing multimillion dollar PPC programs for over 15 years, and can help you get the most from yours.

PPC & Display Ads

Whether you're selling products, services, or trying to fill empty apartment units, search is one of the most effective ways to attract new customers. Our PPC experts can help you launch a new paid search and/or display program, or salvage an unprofitable program that has languished under poor management.

Paid Search (PPC)

Pay-Per-Click (PPC) marketing is an effective online acquisition tool and can help you gain traction online almost immediately. Hey, we aren’t patient either! Many companies employ PPC while they are waiting for their SEO initiatives to demonstrate impact. It can also helps you rank highly for very competitive keywords. Further, combined with search engine optimization, PPC reinforces to prospective customers that the site contains the information or product they are looking for. Provide us with your budget, and will we do the rest, including:

  • Keyword research and testing
  • Ad writing
  • A/B and multivariate testing
  • Bid management
  • Reporting


Display & Video Ads

Display ads (also known as banner ads) and YouTube video ads are part of the Google Ads program and can be an effective way to increase brand recognition, reach, and ultimately sales. Much like PPC ads, they can also be very expensive when not implemented, targeted, and optimized correctly.


Both display and video ads can also be effective when retargeting potential customers who have already visited your site, and can reinforce your brand, discounts, and product/service selection.


Our team can provide creative services to develop these ads as well as implement, manage, and optimize success ad programs.

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