GA4 (Google Analytics 4) Resources

Google Analytics Learning

Google's new analytics platform, Google Analytics 4 (GA4), is significantly different than Google Universal Analytics. We provide guidance on how to use GA4 and related tools like Google Tag Manager (GTM) and Looker Studio to track link clicks, create SEO reports, build marketing channel dashboards, and set up conversion rates. We also covers common mistakes and pitfalls to avoid when using GA4, as well as alternative tools for tracking website performance. As the forced migration to GA4 looms, we share must-see info for marketers and analysts looking to stay ahead of the curve and make the most of this powerful analytics tool.

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Report Annotations in Looker Studio

By Roy Bielewicz • 06 Nov, 2024
While GA4 doesn't have annotations, Roy takes a look at how you can add them to your Looker Studio dashboards via Google Sheets.
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Funnel Charts for GA4 Conversion Data in Looker Studio

By Roy Bielewicz • 04 Oct, 2024
Understanding the purchase journey on your website can help you understand where potential customers are dropping off, so you can better optimize the experience and improve conversion rates. Roy takes a look at how to build conversion funnel charts in Looker Studio using GA4 event data.
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New GA4 Traffic Report Graph Feature

By Roy Bielewicz • 03 Sep, 2024
Google is rolling out a new graphing feature in its default traffic reports in GA4.
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Ecommerce Dashboard in Looker Studio using GA4 Data

By Roy Bielewicz • 26 Aug, 2024
We take a look at how to use Looker Studio to create an easy dashboard that can be used by your executive and marketing teams.
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SEO Rankings Dashboard in Looker Studio using GSC Data

By Roy Bielewicz • 21 Aug, 2024
We take a look at how you can create a Looker Studio (formerly Google Data Studio) dashboard using Google Search Console keyword data. Get ready to use some data blends, custom filters, and custom metrics.
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Google Analytics Launches Tag Diagnostic Tool

By Roy Bielewicz • 13 Jul, 2024
We take a look at Google's new tag diagnostic tool.
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Google Analytics Users Defined: Active Users vs. New Users vs. Returning Users

By Roy Bielewicz • 11 Jul, 2024
Unfortunately, as with many things related to GA4, the definition of “user” isn’t as straightforward as one would think, which can cause some confusion in your reporting. So let’s clear this up.
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What Days Are Your Best for Marketing? Looker Studio & GA4 Dashboard

By Roy Bielewicz • 25 Jun, 2024
Easy day of the week performance dashboard in Looker Studio.
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Three New GA4 Features: Compare, Export, Explore

By Roy Bielewicz • 29 May, 2024
We take a look at some of the latest additions to GA4, including an all new compare feature.
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Content Group Reporting using Looker Studio & GA4

By Roy Bielewicz • 20 May, 2024
Ever want to report on content groups on your website? We talk about how you can in GA4 and Looker Studio.
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