GA4 (Google Analytics 4) Resources

Google Analytics Learning

Google's new analytics platform, Google Analytics 4 (GA4), is significantly different than Google Universal Analytics. We provide guidance on how to use GA4 and related tools like Google Tag Manager (GTM) and Looker Studio to track link clicks, create SEO reports, build marketing channel dashboards, and set up conversion rates. We also covers common mistakes and pitfalls to avoid when using GA4, as well as alternative tools for tracking website performance. As the forced migration to GA4 looms, we share must-see info for marketers and analysts looking to stay ahead of the curve and make the most of this powerful analytics tool.

A person using a laptop with a report that says Unassigned

Google Analytics: How Your Traffic Data is Organized & How UTMs can Impact Unassigned

By Roy Bielewicz • December 20, 2024

If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.

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Google Ads + GA4 Dashboard in Looker Studio

By Roy Bielewicz • November 22, 2024

Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.

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Report Annotations in Looker Studio

By Roy Bielewicz • November 6, 2024

While GA4 doesn't have annotations, Roy takes a look at how you can add them to your Looker Studio dashboards via Google Sheets.

A 3d rendering of a sales funnel with a rainbow of colors.

Funnel Charts for GA4 Conversion Data in Looker Studio

By Roy Bielewicz • October 4, 2024

Understanding the purchase journey on your website can help you understand where potential customers are dropping off, so you can better optimize the experience and improve conversion rates. Roy takes a look at how to build conversion funnel charts in Looker Studio using GA4 event data.