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Funnel Charts for GA4 Conversion Data in Looker Studio
Roy Bielewicz
Understand the user journey through the conversion funnel
Understanding the purchase journey on your website can help you understand where potential customers are dropping off, so you can better optimize the experience and improve conversion rates. Roy takes a look at how to build conversion funnel charts in Looker Studio using GA4 event data.
While we look at conversion steps that are specific to a retail store (e.g., add to cart, add payment info, etc.) this could also be used for sites that have lead, download, or registration funnels as well.
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