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Ecommerce Dashboard in Looker Studio using GA4 Data
Roy Bielewicz
How to make your GA4 Ecommerce data more consumable and shareable.
Let's be honest, GA4's reports can be difficult to use for a lot of people. In order to dive in and understand how your business is doing, it takes a lot of clicking around to different reports and using drop downs to see simple metrics like conversion rate, total revenue.
We take a look at how to use Looker Studio to create an easy dashboard that can be used by your executive and marketing teams.
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We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
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