If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.

Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.