Case Study - McCormack Baron

Multifamily Marketing Management & Programs

Marketing programs and website management.
The legacy pointe website shows a picture of a building.

Marketing Team Integration

Apotheca's multifamily marketing experts have been working closely with a leading property management company to promote and manage its diverse properties for over eight years. Our team not only manages the content and appearance of the websites, we work with the ILSs, property managers, and executive team. We also manage a variety of marketing programs, including social media, paid search, social media advertising, ILS listings, ADA compliance, analytics and reporting, and much more.

Reputation Management

Online reputation is extremely important to customers, one bad review can damage your brand and affect your business. We help take control and optimize listings to improve local SEO, listen and resolve customer grievances by taking action, and provide reports to better understand areas of improvement in order to provide a better service experience.

CMS & ILS Experts

We understand how stressful and busy it can be to manage properties. For many, using these systems can seem like a daunting task but our team is skilled in common industry CMSs and ILSs. We take care of the day-to-day tasks and the more complicated assignments that require extreme detail and attention; from editing website verbiage, updating business hours, or sending out an email to residents and posting an announcement on the resident portal to working ILSs to correct listings and troubleshooting floor plan prices.

Our team handles the technical marketing, so that the management team can focus on providing an excellent living experience for residents. 

Content Creation

We assist in creating copy for new move-in specials, announcements, email blasts, and website pages. Our team of wordsmiths work with the management team to provide drafts for revisions or final approvals.

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