10 Easy Ways to Recycle and Repurpose Content
Kat Flores
Coming up with content can be fun and exciting! Some content comes easy to you; photos from an event, the latest trends, new videos or podcasts, and updates are all easy ways to produce content. However, if you’re a content creator you may know that coming up with content can sometimes be exhausting if you have writer’s block.
We’re here to show you a clever way to keep producing content even on those days where your creative juices aren’t flowing. Take a look at content that you’ve shared in the past weeks, months, or even years. Now, dust it off and recycle it!
Yes, you can easily repurpose old content to be fresh and new and ready to be reshared again!
WHAT IS CONTENT REPURPOSING?
It is. . .
- Using an old blog post and updating it with new information
- Creating short video clips from a podcast to share on social media
- Sharing an infographic created from the data of a blog
It is not. . .
- Reposting an old blog post without any kind of context on why you’re resharing it
- Sharing someone else’s content on your platform
IDENTIFY CONTENT TO RECYCLE
Now you have to figure out what content will be good to recycle. Look at all your content ask yourself:
- Is this content evergreen?
- Does it align with a recent trend or is it still relevant?
- Can I tie it to something else my business is promoting?
- What is the new information or value that I will be adding to it?
- Did it perform well?
REFRESH YOUR CONTENT
Repurposing content should be time saving because you are creating content from content and reusing it in the same place or elsewhere. Whether its with new sources, new data, or using the content itself as a source, you have to add some kind of new value or relevant information to the content.
Another great reason for repurposing content is that different audiences prefer different platforms. You’re able to reach more people when you widen your reach with multiple content sources. Some may prefer to watch or listen to information while others might prefer reading.
Here are some easy examples of how to repurpose content:
REPURPOSING BLOG CONTENT
If you write blogs, you can definitely take advantage of this marketing strategy. Converting text-heavy content into smaller, shorter formats is one of the easiest ways to repurposed content.
Keep in mind that most of these can be done in reverse as well, so if we say you can turn a blog into a YouTube video, you can also turn a YouTube video into a blog post.
1. Blogs to YouTube Videos
Turn “How-to” blog posts into a Youtube video. You already have the content knowledge, all you have to do is get in front of the camera. Or if you don’t feel like showing your face you can do a screen recording of the how-to process with a voiceover.
2. Blogs to Short Social Media Videos (Reels or TikToks)
Most blog posts can be repurposed into a video so don’t just limit yourself to Youtube. You can create a short video from specific key takeaways from the blog post. You can these use these short videos, whether it’s you talking in front of the camera or demonstration video, on social media as well. If you can make multiple short videos, think about making it into a series!
3. Blogs to Infographics
Another easy way to recycle content from a blog is creating an infographic from it. You can use images, icons, percentages, and graphs to demonstrate specific information from the blog. Infographics can be visually appealing and is a different way for readers to consume information.
4. Blogs to eBook or downloadable PDF
Another great option to blog posts is creating an ebook or downloadable PDF for readers. The new repurposed blog can highlight the key takeaways while the downloadable content goes in-depth into the topic. You can also think about this a downloadable presentation.
5. Blogs to Podcast
Just like making a YouTube video, but only the audio. You know the content and you have all the resources to do it. You can even use the blog post as the script or outline to keep you on topic. You can also invite guests or experts in the subject to join you in the discussion.
6. Quote Thought Leaders
If you use a quote from a thought leader or reference a fact from a specific source you can use this to create graphics that can be published on social media. Some examples can be a quote from an expert or a source, a percentage from a specific data source, or simple facts in the industry or topic. You can then tie it back to the blog post if readers want to learn more about the topic.
7. Blogs to Newsletter
Turn a blog post into a newsletter which will help bring you more traffic. Email marketing is a great way to target specific audiences that can benefit from certain topics.
Blog to Tiktok Video
Here we've exported a specific section from the long format video and made it shorter so that we can post it on TikTok. We only highlighted on a specific how-to part so that we can encourage viewers to watch the rest of the video for more information.
Blog to Video to Transcription
This is an excellent example of how you are able to repurpose a video and turn it into a blog or vice versa! You can put it all together like we've done or use the transcript and video separately.
Quotes to Posts
You can use quotes from blogs, webinars, podcasts, and videos to repost on other platforms. It can be simple text or include other images like this example here. Make sure to provide more context in the caption.
Blog to Email Newsletter
Remember, email marketing is a way to repurpose content and target specific audiences. This is an easy way to send readers directly to the blog or website for more information.
REPURPOSING FOR SOCIAL MEDIA
We mentioned a few examples above, but there are so many others way to utilize content for social media.
8. Repost from other social media
Yes, reposting from Twitter to Instagram or Facebook is an easy way to repurposed content! Keep in mind that you will have to add some kind of value to this. For example, screenshotting an update on Twitter and then publishing it with a little more information on Facebook.
9. Using User-Generated Content
Reposting publicly published reviews are an excellent way to repurpose content! If you are wanting to make an announcement of a product or service, having a positive review is a great way to highlight certain aspects of your business.
10. Use Old Images
It’s time to dust off those old HD photos that you probably only used once or twice. Old photos can be used as backgrounds for social media posts, infographics, flyers, emails, and videos as well.
Reposting Yourself
In this example, we see how the Tampa International Airport reposts a Twitter on their Instagram. Don't forget reposting yourself can be something serious or something fun!
Reposting User-Generated Content
Here we see this business use a public Google review as content. It's a great way to utilize public content and branding for the business.
Make the Most of Photos
Old photos are great for backgrounds! You can use old photos for announcements like the Tampa International Airport did here or for blog headers, in videos, or backgrounds in social media videos.
Conclusion
Remember, content recycling should be a part of your overall strategy not your only content creation strategy. Don’t solely rely on repurposing old blog posts for new content. This should be used on the correct content and when you can to maximize your efforts. If you overuse this strategy then it might backfire.
By using some of the repurposing content examples above you will be able to cut your content creation time and reach more people.
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