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Compare Data in Google Search Console for Free
Roy Bielewicz
Google Search Console Tutorial
Google Search Console has a wealth of data that will help you to measure and optimize your SEO program. But one thing that's not easy is comparing month over month, or year over year clicks, impressions, or position. Historically you either have to download those individual date ranges, then work some Excel magic to do a comparison. Or, you need to plop down some decent money to use tools like SEMRush or Ahrefs.
But we've stumbled upon an easier, and much cheaper tool to help you do these data comparisons.
* Chrome Plugin: https://chromewebstore.google.com/detail/google-search-console-dat/fkpkhpigkldfnnimijaaldpafcibaepk
* Thijs van Hal: https://thijsvanhal.nl/
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Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
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