Google Search Console has a wealth of data that will help you to measure and optimize your SEO program. But one thing that's not easy is comparing month over month, or year over year clicks, impressions, or position. Historically you either have to download those individual date ranges, then work some Excel magic to do a comparison. Or, you need to plop down some decent money to use tools like SEMRush or Ahrefs.

But we've stumbled upon an easier, and much cheaper tool to help you do these data comparisons.

* Chrome Plugin: https://chromewebstore.google.com/detail/google-search-console-dat/fkpkhpigkldfnnimijaaldpafcibaepk

* Thijs van Hal: https://thijsvanhal.nl/