Blog Layout
Easy Marketing Channel Dashboards in Looker Studio
Roy Bielewicz
Want a quick way to show individual marketing channel results in Looker Studio?
Have you ever found yourself creating individual dashboards for each of your marketing channels in Looker Studio (formerly Data Studio)? If so, you know that you often have to create individual filters for each of your cards or widgets, which can be super time consuming. We take a look at a quick way to create a single dashboard that can show individual or combined channels with a just a couple clicks.
Contact Us
Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
info@apothecadigital.com