#1 Share Floorplans

Share a specific apartment by sharing the floorplan layout or any other floorplan you currently have that may be available. This is an excellent way to display your current availability and provide specific benefits of the apartment amenities. Point out, for example, if the floorplan has a washer and dryer area, if it includes a patio, the number of bedrooms and bathrooms, or even the size of the floorplan. Make sure to include a call to action (CTA) to encourage people to click on the image and interact or to reach out if they’re interested.

Including the below can also help your post perform better:

• Make it a carousel post and include some photos of the apartment interior, including the living room, bedroom, or an amenity. 
• Instead of a photo, try a video! A video tour of the apartment can make it feel like home.
• Provide contact information, such as the business phone number or email address. 



#2 Spotlight Community Amenities

Let people know what makes your apartment complex unique and a great place to live. Amenities are a great selling point for some people so make sure to include why this specific amenity is important or nice to have. If the amenity solves some kind of pain point or helps the resident have a more convenient lifestyle, definitely make that point. For example, if the apartment doesn’t include a washer and dryer but your apartment complex has a laundry facility it’s important for potential residents to know that. 

Think about the below when posting about a community amenity:

• Pay attention to the season and weather. If you have a pool or BBQ area, they’re great for summer days and game days!
• Use photos of the actual amenity or people using the amenity when possible.



#3 Share Reviews

The best kind of marketing is from happy customers, or in this case, happy residents. Take a look at your online listings like Google Business Profile or Facebook to see if there is a recent positive review or a review that includes great feedback. If the review is not published publicly, make sure to ask the person who shared the feedback if it’s okay for you to share it online. Sharing reviews is a great way to build transparency and trust with your potential residents. 

Remember for this post:

• Take a screenshot of the review and use that as a photo for the post. 
• A video testimonial can also work. Ask happy residents if they would like to share their experience living at your property the next time they stop to visit the office.



#4 Answer FAQs

This is an easy way for you to help potential residents learn more about your community. Frequently asked questions (FAQs) are an easy way to produce easy content fast. Most FAQs are asked in person or through messages so you’ll be familiar with them and most likely have the answers for them. 

Don’t forget the tips below:

• Reshare previously posted FAQs. It’s okay to recycle content like these because it will always be helpful. 
• Keep a record of the FAQs so you know which questions you have and haven’t answered



#5 Maintenance Tips

Share some wisdom with residents and potential residents about easy maintenance they can do in their apartment homes. Maintenance tips can be anything from a healthy cleaning routine, how to keep the apartment cool during the summer months, how to properly use the disposal, and so much more. 

Make sure to keep the below in mind:

• These should be things that a resident can do, not something that they will need to submit a maintenance request for. If they do, then make sure to include that as part of your caption. For example, a leaky faucet can cause an increase in your water bill and can be easily fixed by submitting a work order.
• Get your maintenance team involved! Ask them if it’s okay to use a photo or video of them and recommendations they have for residents. 
• Use other resources like online articles or experts on the specific issue. 



#6 Pet-Friendly Community

Everybody loves seeing a cute dog or cat pop up across their social media feed. If your community is pet-friendly make sure to let people know! Include any kind of pet-friendly amenities that are available for pet owners in your community. 

For pet forward posts:

• Share nearby parks dog owners can visit to play or to go for a walk. 
• If your community has any restrictions, make sure to either state that restrictions apply or specify any breed restrictions, weight limits, and total pet limits. 
• Photos are important for this type of post so if you can, try to share photos of current pets that live in the community.