Conversion Rate in GA4
Roy Bielewicz
Finally! Conversion Rate is available in Google Analytics 4
For some reason, Google's new analytics platform, Google Analytics 4 (GA4) does not currently have conversion rate reporting built into its standard reports. Why? It's baffling, indeed. But, recently Google has made conversion rates available in GA4's Explore reporting. We take a look at how you can include both user conversion rate and session conversion rate in your reporting.