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Conversion Rate in GA4
Roy Bielewicz
Finally! Conversion Rate is available in Google Analytics 4
For some reason, Google's new analytics platform, Google Analytics 4 (GA4) does not currently have conversion rate reporting built into its standard reports. Why? It's baffling, indeed. But, recently Google has made conversion rates available in GA4's Explore reporting. We take a look at how you can include both user conversion rate and session conversion rate in your reporting.
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Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
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