Conversion Rate in GA4

Roy Bielewicz

Finally! Conversion Rate is available in Google Analytics 4

For some reason, Google's new analytics platform, Google Analytics 4 (GA4) does not currently have conversion rate reporting built into its standard reports. Why? It's baffling, indeed. But, recently Google has made conversion rates available in GA4's Explore reporting. We take a look at how you can include both user conversion rate and session conversion rate in your reporting.

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