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Video: GA4 vs. Google Universal
Roy Bielewicz
Google Analytics 4 vs. Google Universal
Google is sunsetting Google Universal Analytics and moving to its new measurement platform, Google Analytics 4 (GA4). We take a look at some of these differences and how may impact your reporting and measurement.
You can also read the blog here: Google Analytics 4 versus Google Universal
Supporting Links:
GA4's Dimensions and Metrics:
https://support.google.com/analytics/answer/9143382?hl=en
GA4 Demo Accounts:
https://support.google.com/analytics/answer/6367342?hl=en#accessories
Contact Us
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If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
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