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Video: GA4 vs. Google Universal
Roy Bielewicz
Google Analytics 4 vs. Google Universal
Google is sunsetting Google Universal Analytics and moving to its new measurement platform, Google Analytics 4 (GA4). We take a look at some of these differences and how may impact your reporting and measurement.
You can also read the blog here: Google Analytics 4 versus Google Universal
Supporting Links:
GA4's Dimensions and Metrics:
https://support.google.com/analytics/answer/9143382?hl=en
GA4 Demo Accounts:
https://support.google.com/analytics/answer/6367342?hl=en#accessories
Contact Us
We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
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