Struggling to get new reviews for your apartments? Or don’t know how to ask for a review? No worries! We’ll walk you through some great ways for your apartment community to receive more reviews fast. 

Reviews play an important role in building trust and reputation. Although you may not always receive positive reviews, you can take an optimistic approach to getting reviews. Positive reviews will increase your overall rating online and are a great way to get free marketing! More importantly, you want to make sure your property is receiving reviews on a consistent basis. Consumers feel more comfortable trusting a business that has recent reviews that include positive feedback about their experience. According to a recent TripAdvisor study, 78% of customers focus on the most recent reviews.

Asking for reviews can be a little scary, but we will help make that process more manageable and less stressful. Here are some easy ways to get your residents and prospects to give you a review.

#1: Use your email signature.

Add a Leave us a review or Share your experience online text that is linked to the online listing of your choice such as Google, Yelp, etc. This will remind people of this option when you email them about tours, prices, availability, or any other follow-ups. You can link residents directly to your Google reviews by using the link that’s provided in your Google Business Listing admin.

#2: When someone is happy. 

Whether it’s a resident or a prospect, if someone is in a good mood it’s a good time for them to share their experience online. Since they’ve had a positive experience, their review will most likely be positive as well. You can kindly say “Feel free to share your experience with us on Google or Facebook.” or “We’d love for you to share your experience with us online!” 

If you see someone who is upset or unsatisfied, make sure to ask them what else you can do to help or try to resolve their issue. 

#3 After an apartment tour. 

When someone takes an apartment tour, ask for a review as soon as it’s over. Make sure to introduce the review in a casual way or whenever it fits into the conversation. 

You can use some of the suggested approaches below, or in a similar way that doesn’t make the prospect feel like they have to leave a review:

• If you enjoyed the tour and getting to know our apartments, we’d love for you to share it online! 
• Would you mind taking a minute to give us a review and let us know how your experience was?
• We hope to see you soon as a resident and would appreciate any feedback you may have. Feel free to share it online as well. 

#4: After move-ins (and renewals).

It’s exciting to move into a new apartment home! This excitement and good mood are great for reviews. After an easy move-in process, and once the resident has officially moved in, make sure to welcome them and ask them for a review. 

Similar to asking after a tour, you want to ask them in a kind and respectful way that doesn’t make them feel forced to have to leave a review. You can also tweak the prompts below to use for residents who have recently renewed their lease:

• If there’s nothing else you need from us, welcome home! Please feel free to share your experience online. 
• Thank you for choosing our community as your new home! We would love for you to share your experience online. 
• You can post pictures and share your experience with us online.
• If you need anything else, don’t hesitate to reach us at the office. You’re welcome to leave us a review online and share any positive feedback you may have. 

#5: After move-outs. 

When a resident moves out you definitely want to know why they aren’t renewing their lease. However, if the resident isn’t necessarily leaving on good terms then you might want to skip asking for a review and jump to resolving any outstanding issues they have. 

If they’re happy and everything is well, then below are some good prompts to use. 

• We loved having you as a resident! We would love for you to share your positive experience online. 
• Thank you for being a resident of our community! If you enjoyed your experience living here, please feel free to share it online.
• If you haven’t already, we would love for you to share any positive feedback you may have. 
  

#6: After a resident event.

If you recently had an event, this is a great time to ask for a review. Events are a fantastic way for residents to get to know one another and the staff. 

You can use some of the questions below to ask:

• Would you mind taking a quick minute to review our property? 
• I hope you're enjoying your time at the event. We would love to get your positive feedback and for you to share it online.
• Feel free to share your experience online about our wonderful event and our community.

#7: After a completed maintenance request.

Work orders can be stressful for residents. When they are completed and resolved quickly, you get happy residents. Keep in mind that if the work order takes longer than expected, then you just want to make sure the resident is fully satisfied. 

If the work order and the maintenance issue are resolved quickly, then try using the below to bring up reviews. 

• We’re happy we got your maintenance order completed. We welcome hearing your feedback! Feel free to leave us a review online. 
• If there’s anything else we can help you with, please don’t hesitate to ask. We would love for you to share your experience with us.
• Let us know how we did resolving your work order.

Ask for reviews at EVERY and ALL opportunities.

Asking for reviews is not taboo! But you don’t want to specifically ask for a good or positive review. Start small in asking for reviews, don’t feel like you need to do all of these right now or in one single day. 

The goal would be to make the process of asking for a review a habit for your team. The more you practice, the more confident your team will be at asking for reviews and the more reviews your property will receive.