Blog Layout
Build a GA4 Dashboard in Looker Studio
Roy Bielewicz
Looker Studio (Data Studio) provides better data visualization than GA4
The data visualization and usability of GA4's reporting is...not the best. You can produce much better data visualization and dashboards using Google's free dashboard and reporting tool, Looker Studio (formerly Data Studio). We take a look at how you can build an executive dashboard from scratch.
Contact Us
Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
info@apothecadigital.com