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Are you testing to increase conversions? Should you be?
Roy Bielewicz
A/B Testing Can Help Increase Conversion Rates. But is it right for you?
Google recently announced that it's sunsetting it's free A/B testing tool, Google Optimize. Do you care? Should you? We take a look at some of the challenges and best practices for A/B testing, why Google may be making this decision, and whether testing can really increase your conversion rates and help you business.
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ChatGPT has quietly launched access to its search engine functionality for paid users. Roy takes a look at where you can find it and how the search results compare to Google.
While GA4 doesn't have annotations, Roy takes a look at how you can add them to your Looker Studio dashboards via Google Sheets.
We take a look at two platforms you're probably familiar with (Wix and WordPress) and one that you may not have heard of, but is worth considering (Duda).
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