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Are you testing to increase conversions? Should you be?
Roy Bielewicz
A/B Testing Can Help Increase Conversion Rates. But is it right for you?
Google recently announced that it's sunsetting it's free A/B testing tool, Google Optimize. Do you care? Should you? We take a look at some of the challenges and best practices for A/B testing, why Google may be making this decision, and whether testing can really increase your conversion rates and help you business.
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We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
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