HOW TO Build a GA4 CONVERSIONS Dashboard in Looker Studio
Roy Bielewicz
Sometimes reporting on conversion data in Looker Studio is...challenging.
Have you searched in vain for things like conversion rate in Looker Studio when you're using GA4 data? Same. We take a look at how you can use calculated metrics to report on conversion rate, average order values, and metrics from specific events and marketing channels.
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We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
