Build an SEO Dashboard in Looker Studio (Data Studio)
Roy Bielewicz
A simple SEO dashboard using Looker Studio can free you from poking around in GA4.
Pulling together your SEO reporting in GA4 can be a pain. Numerous clicks, less than spectacular data visualization can be a headache. We take a look at how to build a dynamic dashboard in Looker Studio (formerly Google Data Studio), Google's free data visualization tool, using data from GA4 and Google Search Console.
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We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
