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Creating Audiences in Google Analytics 4
Roy Bielewicz
Creating audiences in GA4 is a great way to get a more granular view of visitors coming to your site. You can specify a number of criteria: from what content they looked at, how they got to the site, demographics, whether they converted or not, and more. These audiences can then also be used for remarketing in Google Ads, allowing you to target just the right customers so you can increase conversions and reduce costs.
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We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
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