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SEO Analysis with ChatGPT: No Excel or SQL Needed!
Roy Bielewicz
No need for Excel formulas, pivot tables, or SQL statements. Improve your SEO reporting and analysis.
If you're like us, we view Excel or Google Sheets as a necessary evil when it comes to analyzing and reporting on SEO and other marketing channel data. However, with ChatGPT's new Code Interpreter function, you can get in-depth analysis, charts, and much more in minutes.
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Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
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