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GA4 Beginner's Tutorial
Roy Bielewicz
Unlock reporting and insights using GA4
If you're like a lot of our clients, you only reluctantly started using GA4 after the Google Universal Analytics sunset last year. Because it's an entirely new platform, with a different interface, different reports, and even different metrics, you may not know where to look for the reports that you need. We take a quick walkthrough of GA4 to review the available reports, the admin, and the Explore tool.
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We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
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