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GA4 Beginner's Tutorial
Roy Bielewicz
Unlock reporting and insights using GA4
If you're like a lot of our clients, you only reluctantly started using GA4 after the Google Universal Analytics sunset last year. Because it's an entirely new platform, with a different interface, different reports, and even different metrics, you may not know where to look for the reports that you need. We take a quick walkthrough of GA4 to review the available reports, the admin, and the Explore tool.
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GA4's standard reports don't lend themselves to answering questions. And customizing them is a bit of a pain. That's where GA4's Explorations comes in.
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Getting to just organic search data in GA4 can be a bit of a pain. We take a look at how you can create reusable custom SEO reports in GA4 without having to use GA4's Explore, or delving into Looker Studio.
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