Blog Layout
GA4 Beginner's Tutorial
Roy Bielewicz
Unlock reporting and insights using GA4
If you're like a lot of our clients, you only reluctantly started using GA4 after the Google Universal Analytics sunset last year. Because it's an entirely new platform, with a different interface, different reports, and even different metrics, you may not know where to look for the reports that you need. We take a quick walkthrough of GA4 to review the available reports, the admin, and the Explore tool.
Contact Us
Keyword research is the cornerstone of creating a successful SEO or PPC program. You need to understand what people are searching for, how competitive those keywords are, and what your competitors are ranking for. We take a look at how to use SEMRush's keyword tools to do just that.
If you're like a lot of our clients, you sometimes scratch your head wondering how GA4 assigns its Default Channels in the Traffic Acquisition reports. We take a look at how these are categorized, how UTM codes and other factors can impact these categories, and how you can improve your reports.
Getting to all of your Google Ads PPC data can sometimes mean switching back and forth between GA4 and Google Ads. Plus it's a pain to get the visual insights you need in one place. Roy takes a look at how to build a PPC dashboard in Looker Studio that will not only give you an overview of your program performance, but can give you a quick way to monitor trends that can impacting your profitability, cost, and visibility.
info@apothecadigital.com