Google Analytics 4 Mistakes
Roy Bielewicz
Make sure you check your GA4 implementation.
So you have GA4 implemented on your site. But did you forget anything? We take a look at some common things people forget or overlook, as well as what you can do to better prepare to switching over to GA4 once Google Universal is sunset.
More About Marketing Attribution:
https://youtu.be/sEXmGb9wCgw
GA4 versus Google Universal:
https://youtu.be/zDyzPFCvwEQ
SEO & PPC Reporting in GA4:
https://youtu.be/DsLum17oaIc
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We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
