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You're Going to NEED BigQuery with GA4 (Google Analytics)
Roy Bielewicz
Google Doesn't Want to Store Your Data Anymore (For Free)
GA4 is going to be the default Google Analytics version in July(!), and Google has made it increasingly clear that you're going to need to integrate its data warehousing tool, BigQuery, if you want reports that extend beyond 14 months, or if you want your Looker Studio (formerly Data Studio) dashboards to feature multiple data points and widgets. We look at why and talk a little bit about BigQuery and its possible costs.
Don't risk losing your data by not being prepared for the switch over from Google Universal to Google Analytics 4 (GA4)!
GA4 Quotas:
https://developers.google.com/analytics/devguides/reporting/data/v1/quotas
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