Introduction to Google Tag Manager
Roy Bielewicz
GTM can help you avoid website development delays, and much more!
Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code. This makes it easier to integrate services like Google Analytics, Facebook Pixel, and other third-party APIs. GTM simplifies the process of adding or updating tags, offering a centralized platform to manage them all, thereby speeding up website performance and facilitating collaboration among marketing and IT teams.
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Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.