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Introduction to Google Tag Manager
Roy Bielewicz
GTM can help you avoid website development delays, and much more!
Google Tag Manager (GTM) is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code. This makes it easier to integrate services like Google Analytics, Facebook Pixel, and other third-party APIs. GTM simplifies the process of adding or updating tags, offering a centralized platform to manage them all, thereby speeding up website performance and facilitating collaboration among marketing and IT teams.
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We look at where to find information about your marketing campaigns in GA4, as well as how to set up your UTM tracking for those campaigns.
When Google launched GA4, annotations were no longer available, forcing people to manually keep track of these events, or use third party plugins. Fortunately, annotations are back! We look at where you can find them and how best to use them.
Do you get those alerts from Google Search Console that say there's an issue indexing your website? It can make you, or your clients, think that there's some major issue impacting your site's organic search rankings or visibility. But are these alerts really something to be concerned about? We take a look at the reports in GSC that trigger these alerts, if you should be concerned, and what you can do about them.
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