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How To Show Conversion Rate in Your GA4 Reports
Roy Bielewicz
Google has finally added conversion rate to GA4. But you have to know where to look.
For unknown reasons, Google Analytics 4 (GA4) did not have conversion rate metrics available in its standard reporting. Apparently Google has seen the error of its ways, and has finally added conversion rate. But in typical Google fashion, you have to manually add it to your reports. We take a quick look at how to do this.
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